The concepts have to incorporate the Spirit of the West, violence, higher end alcohol, Sexy Women, Trains and older men with "Vengeance" on their mind.
Everything from Criteria 01, but in a late 1960's early to mid - 1970's Western Movie Poster Style.
Upon completion of meeting the needs of design concepts 1 and 2, abandon the idea of designing a poster altogether and prepare to do this again in six months.